Who Is Carter Long? Meet the Founder of Your Home Page

Most software gets built by people who have never done the job it's meant to help with. Carter Long is an exception. Before she was the founder of Your Home Page, she was the agent doing the actual work, the posting, the showings, the DMs, the follow-up, all of it. That's the difference that shows up in everything YHP does.

From Real Estate Agent to Viral Creator

Carter is a former real estate agent based in Tampa, Florida, and a University of Florida grad. She built her name posting home tours on Instagram under the account then known as findingfloridians (now itscarterlong), walking viewers through properties the way she'd walk a friend through them. No script, no filter, just a genuine feel for what makes a home interesting to watch.

It worked. The account grew into a real, engaged audience, millions of views deep, the kind of following that isn't bought or boosted but earned one honest home tour at a time. Carter wasn't trying to become an influencer. She was trying to sell houses, and it turned out she was very good at getting people to stop scrolling.

The Two Accounts, and Why They're Different

Today Carter runs two separate presences, and knowing the difference matters if you're paying attention to either one.

itscarterlong is her personal founder brand, the account formerly known as findingfloridians. This is where she shows up as herself: her story, her opinions, the behind-the-scenes of building a company, the unfiltered take most companies would never let their founder post.

yourhomepage.ai is the YHP brand account, and it speaks as the company. This is where the proof lives: the product, the results, the agents using it and what's happening in their pipelines.

One is a person. The other is a company. Carter built both, and she's intentional about which one is talking at any given moment.

She Was the Exact Customer She Built For

Here's what makes Carter's credibility different from most founders in the real estate software space. She isn't describing a problem she researched. She's describing one she lived, for years, before she ever wrote a product spec.

She posted the content. She watched the views come in. She sent buyers to Zillow and the MLS without a second thought, because that's just what agents did. And she felt the gap between "my content is working" and "my pipeline reflects it" long before she had a name for it.

That's the thing agents respond to when they hear Carter talk about YHP. She's not selling a tool she thinks agents need. She's handing over the tool she needed and couldn't find, back when she was still the one posting the home tours and chasing the DMs herself.

What She's Building Now

Carter's focus since founding YHP has been straightforward: give agents the same thing she wished she'd had, a way to turn the content they're already making into leads that belong to them instead of someone else's platform. Every part of the product traces back to a moment in her own timeline as an agent, not a feature request from a boardroom.

That's also why her voice carries weight with agents in a way a typical company account doesn't. When Carter talks about the content-to-lead gap, or about sending buyers to other pipelines without meaning to, she's not speculating. She watched it happen in her own account, for years, before she fixed it.

Why Agents Listen to Her

Real estate has no shortage of people selling advice they've never personally tested. Carter is the opposite of that pattern. She closed deals. She built an audience from nothing but a phone camera and a knack for showing a home well. She hit the exact wall every agent building a following eventually hits, the one where the likes keep climbing and the pipeline doesn't move with them.

So when she tells an agent what to fix, it lands differently, because it's coming from someone who's already stood exactly where that agent is standing. That's not a marketing angle. It's just true, and it's the reason her name is attached to the product at all.

Follow Along

If you want the founder's unfiltered take on building in real estate, follow along at itscarterlong. If you want to see what she built because of it, start your free trial at yhp.link.