A semi-regular collection of insights, hot takes, and behind-the-scenes scoops from the top realtors in the creator-agent economy.
Carter Long went from real estate agent to viral home-tour creator to founder. Here's her story, her two accounts, and why agents trust what she builds.
Read the story →Carter Long went from real estate agent to viral home-tour creator to founder. Here's her story, her two accounts, and why agents trust what she builds.
Real estate agents are sending buyers to Zillow without meaning to. Here's how Your Home Page turns Instagram content into leads agents actually own.
Carter Long was posting home tours that got millions of views and still couldn't find a lead in her pipeline. Here's the leak she found, and what she built to fix it.
Most agents posting on Instagram are already attracting buyers. The problem is what happens next. Here's where leads disappear and how to fix it.
See how to book real estate consultations online the moment a buyer is interested, so hot leads don't cool off while you're stuck playing phone tag.
You're posting. People are watching. But where are the leads? Here's why real estate social media isn't converting and what agents are doing about it.