How often should I post?
Aim for a minimum of 2 real estate-related posts per week. Consistency matters more than volume — regular posting keeps your page fresh for returning buyers and creates more entry points for leads.
Should I link every post?
Every real estate or listing post should link to at least one listing. Trends unrelated to real estate and memes don't need to be linked.
An unlinked listing post is a missed lead opportunity.
How do I reuse content when a listing closes?
Keep the post live and linked. When a listing goes inactive, Your Home Page automatically recommends similar homes in that zip code — so your content never has an expiration date.
Your evergreen content keeps generating leads even after properties close.
How do I optimize my cover photos?
Use custom cover images with a price overlay, beds/baths callout, and neighborhood or street name. Clear, branded covers increase clicks.
What should I avoid?
- Not linking enough posts — aim for 9+ to start
- Low-quality photos — blurry or dark images hurt conversions
- Ignoring your data — check Leads & Insights weekly, if not daily
- Forgetting to promote your page — your link belongs in your bio, stories, emails, and marketing materials