What is my Your Home Page link?
When you sign up, you receive a unique URL: YHP.link/yourusername
This is your primary tool for converting social media engagement into leads. Every piece of content you create should point back to it.
Where should I share my link?
Primary placements:
- Instagram bio
- Instagram Stories — use link stickers
- Direct messages
- Comment replies
- TikTok bio or messages
Secondary placements:
- Email signature
- Business card QR code
- Print marketing materials
- Open house signage
What is a call-to-action (CTA)?
A CTA is a verbal or written prompt that directs buyers to take action. Examples:
- "Link in bio to see more homes like this"
- "Click my page to tour this property"
- "Check the link in my bio for all available homes in this neighborhood"
Why do CTAs matter?
Clear CTAs increase clicks, improve buyer intent, and drive higher-quality leads.
The most effective CTAs are verbal. Saying your CTA out loud in video content significantly improves engagement — don't rely on text overlays alone.
What makes a good CTA?
Say it out loud
Verbally direct buyers in your videos. Text overlays alone aren't enough.
Be specific
Tell buyers exactly what they'll get. "Link in bio to see all 5 homes under $400K in this area" outperforms "Check out my page" every time.
Keep it simple
One clear action beats multiple options. "Link in bio to tour this home" works better than "DM me, or comment, or visit my website, or click my link."